CREATIVE + BRAND STRATEGIST
With roots in print journalism and hands-on experience across hospitality, retail, agencies, and in-house brand teams, I’m a creative leader shaped by doing the work from the ground up. Today, I apply that cross-disciplinary perspective to build thoughtful brand systems, lead creative strategy, and help teams create work that’s both impactful and enduring—across my own venture, Mag Club, and in partnership with other brands.
Expertise
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Systems + Operations
Working as a one-person department on larger teams has made me a master at effective cross-functional collaboration.
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Community Building
Connecting with people, both digitally and in-person, in ways that feel genuine and impactful.
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Editorial Content
From email newsletters to Substack posts, I find opportunities to weave in my journalistic background.
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Experiential Concept Development
Creating unexpected brand activations are a challenge where creativity, logistics, and collaboration meet.
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Brand Management
Whether it’s one person touching it or fifty, a brand needs an anchor.
Your one-stop-shop for creative efficiency (that isn’t a bummer).
Your one-stop-shop for creative efficiency (that isn’t a bummer).
