(SOME)
PAST & CURRENT WORK
BRAND & COMMUNITY BUILDING | CREATIVE DIRECTION & DESIGN | BRAND ACTIVATION & EVENT PLANNING | MORE COMING SOON
MAG CLUB NYC
BRAND & COMMUNITY BUILDING
ONGOING
Scaling a post-work hang to a nationwide community and editorial platform (as a team of one).
Mag Club NYC began in 2019 with a group of six coworkers: a mix of graphic designers, copywriters, and even, project managers.
Since then, and through through much trial and error, it has grown to a nationwide-club anchored by a growing Substack community. Motivated by a personal passion to increase access to indie publishers and to foster authentic connection amongst members (both digital and in-person), I’ve managed to keep it going with zero outside funding and a lot of gumption.
KEY RESPONSIBILITIES
Business Strategy | Editorial Content | E-Commerce Operations | Community Management | Event Planning | Graphic Design
197%+
Online Store Revenue from 2025 in Comparison to 2024
65.3%
Average Open Rate Since Joining Substack
30+
Events + Pop-up’s
CREATIVE DIRECTION & DESIGN
SHOWING ‘THE GOODS’
THE GOODS MART
Stocking a founder-driven collection of the latest & greatest in snacks, The Goods Mart is a mission-driven 7-11 run by a small & mighty team.
While the brand had been established, I was brought in to refine it further for consistency and through a content marketing lens. With minimal experience under my belt (just some courses during J-school), I leveraged my journalistic background & storytelling as my design skills caught up to my ideas. This meant: strategically pared back, a bit gritty, but inherently authentic.
Creating visual cohesion and streamlining processes as a self-taught graphic designer.
KEY RESPONSIBILITIES
Content Strategy | Graphic Design | Copywriting | Newsletter Analytics | Shopify Analytics
HOLIDAYS IN JULY
BRAND ACTIVATION + EVENT PLANNING
KRUPA CONSULTING
Transforming an email pitch to an in-person experience worth talking about.
As a boutique PR agency, Krupa Consulting’s gift guide pitching season (which starts over the summer) is one of the busiest times of the year.
Instead of a more standard email pitch to get our clients in front of the right people, we wanted to do something different as an agency that also represented who we were as a brand. As Brand Manager, I spearheaded the efforts for our first-ever ‘Holidays in July’, an in-person activation that allowed our team of publicists to engage directly with media and influencer contacts on behalf of our clients. Cross-functional collaboration with both senior leadership and my peers was essential to pulling this event off within a strict time frame and lean budget.
KEY RESPONSIBILITIES
Event Planning | Vendor Coordination | Social Media Content | Collateral Design
40%
Conversion Rate of Attendees to Published Articles
483%+
Non-follower Reach on Instagram
$600+
Under Budget
