MAG CLUB NYC
BRAND & COMMUNITY BUILDING
ONGOING
Mag Club NYC began as a post-work hangout in 2019. Since then, it has evolved into a nationwide community. People come to Mag Club to connect with fellow magazine lovers, discover new titles, and ultimately, support indie publishers both nationally and internationally.
From e-commerce operations to editorial content and event planning, as the founder, and sole employee, my hands are in every pot—or, rather, every issue. With my resources limited, I’ve focused my efforts on steady, organic growth and creative problem-solving (learned through much trial and error). Since its inception, Mag Club has grown consistently, driven by a strong community presence, public pop-ups, and a distinct brand and editorial point of view
KEY RESPONSIBILITIES
Business Strategy | Editorial Content | E-Commerce Operations | Community Management
197%+
Online Store Revenue from 2025 in Comparison to 2024
65.3%
Average Open Rate Since Joining Substack
$0
Outside Funding
BRAND ACTIVATION
HOLIDAYS IN JULY
KRUPA CONSULTING
Krupa Consulting is a boutique PR agency that specializes in mission-driven brands. Each year, pitching press for winter holiday gift guide inclusion (a high priority for CPG brands) begins mid-summer. Senior leadership tasked me to transform the pitching process into an in-person experience.
As Brand Manager, I spearheaded the efforts for our first-ever ‘Holidays in July’, an in-person activation where our team of publicists could engage directly with media and influencer contacts on behalf of our clients. To create a memorable event on a limited budget, I got creative with things like DIY florals and a takeaway zine that included all necessary information in an unexpected format. Cross-functional collaboration with both senior leadership and my peers was essential to pulling this event off within a strict time frame. Collectively, we pulled off a polished event that further solidified our clients’ reputations, but our own as well.
KEY RESPONSIBILITIES
Event Planning | Vendor Coordination | Social Media Content | Collateral Design
40%
Conversion Rate of Attendees to Published Articles
483%+
Non-follower Reach on Instagram
$600+
Under Budget
CREATIVE DIRECTION
SHARING ‘THE GOODS’
THE GOODS MART
Stocking a founder-driven collection of the latest & greatest in snacks, The Goods Mart is a mission-driven destination run by a small & mighty team. Finding scrappy yet impactful solutions is at the heart of the brand, and this approach guided me in streamlining the e-commerce system.
From e-commerce operations to editorial content and event planning, as the founder, and sole employee, my hands are in every pot—or, rather, every issue. With my resources limited, I’ve focused my efforts on steady, organic growth and creative problem-solving (learned through much trial and error). Since its inception, Mag Club has grown consistently, driven by a strong community presence, public pop-ups, and a distinct brand and editorial point of view
KEY RESPONSIBILITIES
Content Strategy | Graphic Design | Copywriting | Newsletter Analytics | Shopify Analytics
